Music In Adverts: Part 2

So a couple of days ago I was talking about good music in adverts, about how adverts sometimes perfectly capture the tone of a song, and present wonderful (or in the above case, amusingly anachronistic) imagery to go along with it. On other occasions, however, they completely debase the original meaning of the song, and enrage me in the process.

Having spent a while talking about Nina Simone in the last post, it seems fitting to use her as the prime example in this one. Anyone who’s watched television in the UK in the last couple of years will have heard the remix of her singing “Ain’t got no/ I’ve got life” on the Muller corner adverts. It’s a good song, and the remix is even more upbeat.
Recently, however, Muller has been getting a little too creative with it, changing the lyrics:



Here is a list, according to the song, of the things that Nina Simone had: Hair on her head, brains, ears, eyes, nose, mouth, smile, tongue, chin, neck, boobies, heart, soul, back, sex, arms, hands, fingers, legs, feet, toes, liver, blood, life, headaches, due dates and bad times too.
There is no mention of berry, cherry or anything else they claim to own in the most recent advert. They've taken a song about remaining positive- even when you're down and out- and turned it into a song about things you can eat with yoghurt.
Not only are the lyrics changed, but it’s also being bleated in an out of tune fashion by someone who couldn’t carry a tune if it came with handles.

In the same vein, here is what may happen if Muller is allowed to keep using their bastardised version of the song:



I can no longer sing along to Daydream Believer without accidentally slipping in lyrics about the farcical state of my lawn.