Magners

Just a quick one this week… in honour of the decision not to increase tax on cider by 10%, here is an advert for Magners. Which apparently isn’t even cider.




As mentioned in a previous post, alcohol advertising is difficult because it is more strictly controlled by the Advertising Standards Authority, who say that you’re not allowed to show the effects of alcohol- presumably the increased confidence and the improved ability to dance (or is that just me?) rather than throwing up and ending up with profanities written on your face and penis.
One way that alcoholic drink companies get around this is by making adverts about their brand, or by going into some detail about the production process. Although I doubt that Magners is entirely telling the truth here.



Why do they even bother rebuilding that wall?

Despite all of the ways in which the ASA restricts the activities of marketers (expect a post on awesome banned adverts at some point in the future), I think that in the case of alcohol advertising, it necessitates a more creative approach, which can only be a good thing, right?