The Internet. It’s great, isn’t it? It allows us to communicate with friends and relatives on the other side of the world for virtually nothing, it allows businesses to conduct their affairs with unprecedented speed, we can experience other cultures from the comfort of our own home, and- possibly most importantly- we can view videos of cats on youtube.
But youtube isn’t just great for videos of cats, businesses can also use it to advertise their products. And if a video is funny, or clever, or just flat out good enough for people to want to pass it on to their friends (or write about it in their blog for that matter), who then decide to pass it on to their friends, after a certain point it becomes a “viral”, although unlike an actual virus, it is generally considered a good thing. Samsung are probably the best-known large company that produces adverts with an intention of them going viral. A while back they produced this viral featuring sheep, to illustrate their LED TVs:
This has gained 11 million hits on the official video alone, and has been posted and reposted in many places. This year, with the first 3D television soon hitting the market, Samsung has released another advert that seems likely to go viral (I first saw it on the b3ta website, where a lot of things like that tend to appear). Whilst there is no guarantee that the company’s ad will be as popular as the above sheep one, this one did cause me to laugh out loud for most of the duration. Enjoy.
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